How much are you wasting on retargeting — and what could that money do instead?
See your wasted spend and the revenue uplift of shifting to 80–90% new customer acquisition
Your ad account
Monthly ad spend
$
Total spend across all channels
MER %
%
Ad spend ÷ revenue × 100
Average order value
$
Your average cart size
Conversion rate
%
Sitewide conversion rate
Note on broad audience campaigns: Even broad / ASC+ prospecting campaigns with long lookback windows (e.g. 180 days) serve 30–40% of ads to warm audiences. Meta gravitates toward people most likely to convert. Set your prospecting split slightly lower than your campaign breakdown suggests to account for this.
Your current prospecting split
60%
New customers
60%
Retargeting
40%
Estimated wasted retargeting spend per month
$25k
Range: $16k – $26k reaching people already reachable via email, organic social and direct for free
⚠ This is a floor estimate. Even your prospecting campaigns quietly serve warm audiences — Meta gravitates toward people most likely to convert. The 180-day broad audience campaign alone likely has 30–40% warm audience overlap. True wasted spend is always higher than campaign data suggests.
Revenue uplift — shifting to 80% or 90% new customer acquisition
Estimated monthly revenue uplift vs your current split. Retargeting spend moved to prospecting generates fully incremental new revenue.
The Boom take
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Retargeting attributes revenue it did not create — those conversions were happening anyway via email, direct and organic. Your real MER is worse than it looks because retargeting claims credit for organic demand.
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Even broad audience and ASC+ campaigns quietly target warm audiences — Meta gravitates toward people most likely to convert, which means your existing customers and followers. The true wasted spend is always higher than what shows in your campaign breakdown.
Ready to restructure your Meta account?Join Boom and learn how to drive new customer growth profitably